HomeOmena HotelsFreelance designer12/2017–8/2022
When Omena Hotels decided to revitalize its brand identity, I stepped in to ensure that this new direction was seamlessly integrated across various mediums. While I didn't craft the initial brand identity, my role was pivotal in finetuning and implementing these visuals, ensuring every detail was on point.

The project scope was expansive: updating business cards to reflect the renewed brand ethos, redesigning website icons for better user engagement, creating posters that align with the fresh brand voice, and devising social media and banner ad templates that could capture attention while maintaining brand consistency.

Omena Hotels stands for quality — offering guests top-tier accommodation, such as hand-made 5-star Finnish double beds, all positioned in the heart of the city, but without the hefty price tag. My role in this rebranding effort was to ensure that such excellence and value translated visually across all touchpoints, highlighting Omena's commitment to quality and its guest-centric approach.